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e-Business Strategy and Process

by Bernard Kohan

1. Business Planning and Strategy

  • Business Structure - determine business structure
  • Legal Research - determine business legal requirements, prerequisite and implications
  • Business Concept - determine business concept, practicability and prospects
  • Business Strategy - determine business direction, , income requirements, customer or user acquisition
  • Operational Strategy - determine business operations requirements and prerequisite

2. Market Research, Planning and Strategy

  • Market Research - research market landscape and audience demographics
  • Design and Usability Research - research audience landscape and brand and usability requirements
  • Competitive Research - research competitive landscape and your competitive approach, brand and marketting strategy
  • Brand Strategy - determine brand direction based on audience and market landscape
  • Marketing Research and Strategy - Research and determine available marketing options. For example: SEO, SEM, Social Networking, PR, Advertising

3. Design, Development, SEO, SEM

  • Project Management - Select and assign project manager(s)
  • Technology Selection - Technology and platform selection
  • SEO, SEM and other marketing strategy implementation - Plan and determine the marketing options and tailor the site structure and design to accomodate different online marketing options
  • Wireframing - Create site structure, navigation and how it intract with the users or clients
  • Design and Development - Hire a design and development firm (or team) to create the site design and branding and develop (program) the site

4. e-Business Deployment and Maintenance

  • Beta Launch, Bug Fixing and Usability testing - Launch the site in beta mode and have testers (or volunteer users) to test your site for bugs and usability issues
  • Hosting and Security - Select hosting and security componets (such as SSL certificate, etc.) for your site
  • Go Live - Deploy the site and go live
  • Maintanance - Hire a design and development team to maintain and manage your development, backup and other site management needs
  • Version Control and Upgrades - Hire a development team to implement upgrades or version control systems

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Bernard Kohan

Bernard Kohan is a mobile app and web application development and technology analyst expert. He is available to discuss any issues or questions you have about web development and the best choices for your company or project.

Bernard can be reached at

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